Setting the stage

| Monday, May 11th, 2015 | No Comments »

rsz_562411When I looked up the definition of staging in the dictionary I found this: “to produce or show publicly on or as if on the stage.” Two things are true about this: Looking up a word on in 2015 is WAYYYY faster than looking it up in an actual dictionary in 1988; and, that is a good definition for real estate staging, too.

If you have ever bought or sold a home or at least watch HGTV you know that many times an agent recommends that a homeowner stages their home. If you’ve ever bought, sold or watched HGTV you also knows that this either well received or goes over like a stack of dictionaries because it is an added cost or they may just be attached to their flowered sofa. So let’s go with the option where the homeowner is totally cool with the idea.

If you have a vacant home, a home with a quirky layout or if you need to spruce up a room, a stager can work wonders.

My wonderful clients A & R gave me permission to use photos of their home showing the rooms staged vs. non-staged. In this case, the stager gave their house a more modern look, and gave a potential buyer ideas for how the different rooms could be utilized. !cid_96590C9E-641A-4396-8498-CB2AEEA37362@home !cid_6CA8ED13-1EBC-45AC-9D6A-1302A68BED07@home

Some homes have rooms with odd shapes and sizes and a stager can help buyers see practical uses for the room. Case in point: the photo above with the exercise machine and desk vs. the same photo showing the room being used as a cozy sitting room. Case in point: I like using the words “case in point.”

Studies show that vacant homes sell quicker and for more money when they are staged. Studies also show that sometimes I make up fake studies to sound really, really smart. But the concept makes sense, because staging makes a house shine in a new way and buyers respond to that.

I don’t always recommend staging but when I do I make sure your house sells! Here are more “before and after” photos of this same home.


Living room pre-staging.



Living room post-staging.


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