Pictures + Words

| Tuesday, January 24th, 2012 | 6 Comments »

Cara in the HouseThe first thing most people do when looking for homes online is read the description. Then they usually thumb through the pictures and a part of them subconsciously makes sure the pictures reflect what the description says. At least that’s what I do. The point I’m trying to make here is that it’s important to have a great (yet accurate) description and great (yet accurate photos).

Of course there are the obvious buzz words that usually try to make the home sound better than it is. And I know because I’m guilty of some of them. For example, “charming”  most likely means the home is tiny. I’m sorry but that’s the honest truth. A 2500-3500 square foot home will almost never be referred to as charming. Also too many exclamation points may mean the agent is trying hard to make this home something its not. “Easy to maintain yard!!!!!!” might simply mean there’s a yard. And there’s some grass in that yard. And maybe a few plants. And my favorite “great floorplan” might mean the agent can no longer think of anything else to say about the home.  Oh and don’t forget “custom” which sometimes means it’s a bit of an odd feature but it was something the previous owner had done to the house and it worked for them therefore its custom.

However, when a great home comes along you will read the completely amazing description and it will match the completely amazing pictures and when you go visit you will probably see a completely amazing home. On the flip side if the pictures are terrible and the description matches, you will probably go there and not be one bit surprised that the home isn’t one bit completely amazing. And that’s ok because you were prepared.

The bottom line is that if the home is great, the pictures and description should be great. If the home is distressed or falling apart, it should be very obvious from the pictures and description (and if there is only one picture be very skeptical!) And for all the homes in between, the agent should definitely highlight the good areas but make sure the photos and description are accurate so the buyer isn’t disappointed when they visit the home in person.

Here is an actual description of a home (and no its not the home in the picture above). Despite it being pretty gloomy, you have to give the agent credit for honesty and believe it or not, this home had an offer in 5 days!

This home has been vacant for over two years without heat due to a faulty furnace. Broken water lines have caused damage to walls, floors, and appliances. Some roof repair is needed. Also some siding Damage. Home is sold “As-is”.

If you are looking to sell, I promise to do a great job marketing your home!


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  1. Lisa Kieffer says:

    Love this Cara. Once again, great info. and funny too!

  2. Hannah says:

    The single photo drives me nuts. I get that it’s a junker house, but that’s ok, I want to see the junker. I have a thing for those junkers. 🙂

  3. sheila says:

    Remember this one? “Close to Costco!!!!!”

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