When’s the last time you wrote a letter?

| Monday, June 30th, 2014 | No Comments »

rsz_rubbishCover letters. Offer letters. Seller letters. Buyer letters. Whatever you want to call them, there’s no doubt they are becoming more popular to help give buyers an edge in today’s crazy market.

The concept is simple: write an offer, include a letter, and then keep your fingers crossed the seller picks you. In a competitive market buyers are doing whatever they can to get their offer chosen, including offering over the asking price, waiving their inspection or trying to close super fast. To beef up their offer many buyers are including a personal letter to the seller. Simple yet complicated.

Let me help clear it up a bit.  Here are a couple do’s and don’ts:

  • Do comment on how much you love the home. There is no better ego boost to a seller than telling them how much you love their home. Pick out something specific so they know you’re sincere. “I love the way your plaid wallpaper has stood the test of time and is now miraculously back in style.” Kidding.  Something more like: “I love the warm paint colors and how the skylights let in so much natural light.”
  • Don’t comment on your race, religion or family dynamic. It’s illegal for a seller to pick you based on any of these traits.
  • Do talk about why you want to buy their home. “We have always loved this neighborhood,” or, “it will be nice to cut my commute in half.”
  • Don’t pretend you are their friend. Or be creepy. “We talked to your neighbors and they mentioned you are moving to Portland. We know lots of people in Portland, so let us know if you need help getting to know the area.”
  • Do reiterate the terms of the offer. “We would like to offer you full price and can close as soon as it’s convenient for you. We are putting 20% down and are well qualified.”
  • Don’t be needy or overly emotional. “We would be devastated if we didn’t get this house because we already promised our daughter she can have the room with the window seat.”
  • Do talk about your long-term plan. “We can’t wait to keep the garden going, and to have pumpkins next Halloween.”
  • Don’t put too much emphasis on this letter. Ultimately your offer and your agent will be your best chance at getting the home!

If you are a buyer or a seller and need help navigating your way through this low-inventory market, DO call me: 206-919-2505!


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