Advertising vs. Spam

| Thursday, October 28th, 2010 | 2 Comments »

At what point does too much marketing simply become annoying, bothersome spam? Take the current election for example. The other day my mail was so thick I thought maybe Sears was back to sending out catalogs. Sadly, it was just political advertising. I’ve seen some classic comments on facebook about how people are going to vote for the candidate who does the least amount of advertising. Hmmm, that sounds like the complete opposite of what marketing should do. Ok, enough about that. Now let’s talk about me.

Part of my goal setting campaign that began a few months ago was to market myself more. Thus began my change to Windermere and the launch of Cara in the House. Now after getting those off the ground I feel like the next step should be actual print advertising. But where do I start? I know I personally don’t enjoy getting marketing postcards with recipes, gardening tips, how to winterize your home and sports schedules. I certainly don’t want to reach the level of the current politicians who are flooding our mailboxes, taking over our commericals and filling up our answering machines. So what is a happy medium? No really, what is it because I really am wondering. “They” say you have to have effective and consistent marketing. I wish “they” would also invent a Real Estate Marketing for Dummies book. I would read that. I would even become a fan of it on facebook. But in the meantime I will keep on keeping on and try to figure this out. Stay tuned to see what develops and thanks to all of you who continue to support Cara in the House!

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2 Comments

  1. Janice says:

    Could you sponsor a sports or other kid “team” or activity? Something that puts your name on signs/uniforms/etc.

  2. Sheila says:

    Sorry I didn’t get to this sooner…I was too busy answering my phone — all those campaigners are still calling my house.

    I would gladly drive a car around town plastered with CARA IN THE HOUSE bumper stickers. Of course you’d have to supply the car…I’ll take care of the stickers.

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